YAKU sushi bar and restaurant is a conceptual brand created by the studio as an experiment in food & beverage design. With aspirations to take Japanese cuisine; a category that prides itself on tradition, and push it forwards, the branding portrays a restaurant that strives to rise beyond tradition.
Taking inspiration from a sushi chef at work, the brand strives to capture themes of expression and motion, whilst retaining a minimal and clean look in keeping with industry standards. We created a custom font that is used within the logomark and in statement text throughout marketing. This is paired with an abstract pattern that captures the splatter of soy sauce, and a colour scheme that excites the senses.