Dogs in Paradise is a streetwear brand and art collective, centred around concepts of paradise and the contrast of everyday life. In a saturated, hype-driven market, Dogs in Paradise strives to create pieces that go beyond aesthetics, aiming to tell a story with each release. Peyto was involved with Dogs in Paradise from the beginning, collaborating on all creative avenues; including brand story, identity, marketing assets, idea generation, and print artwork.
We ran a series of workshops to establish a visual direction for the brand, taking cues from 90’s cartoons, holiday memorabilia, and post-punk subculture. For clothing releases, Dogs in Paradise isn’t pinned down to one style, but its online presence and marketing remains consistent.